HEALTH AND WELLNESS CLAIMS: REGULATORY EVOLUTION, PUBLIC PERCEPTIONS, AND SCIENTIFIC CHALLENGES
DOI:
https://doi.org/10.53555/89j0gm39Keywords:
EFSA Substantiation, Health Claims, Public Perceptions, Wellness Claims, Wellness RegulationAbstract
Post-2020, assertions of nutritional advantages and preventive benefits of supplements proliferated amid pandemic-driven immunity demands, prompting diverse oversight mechanisms worldwide. Europe's rigorous pre-approval processes yielded few authorisations due to evidentiary hurdles; America's flexible notifications contrasted sharply. Emerging economies integrated incentives via insurance rewards and ad curbs, while Gulf harmonisation stressed label accuracy sans curative promises. Shoppers mix up ingredient lists with health results, liking easy words and personal perks, so they pay more. Hard to prove claims work the same for everyone; some places skip tough tests. Validation barriers loom large: rigorous trials falter on reproducibility; local gaps foster unchecked promotions. Future needs apps, gene tests, and the same rules everywhere to build trust as wellness grows big.
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