THE ROLE OF BUSINESS INTELLIGENCE IN ENHANCING ORGANIZATIONAL COMMUNICATION AND PERFORMANCE MANAGEMENT IN MULTINATIONAL CORPORATIONS
DOI:
https://doi.org/10.53555/gkv6s460Keywords:
Business Intelligence, Organizational Communication, Performance Management, Multinational Corporations, Transparency, Data-Driven Decision-MakingAbstract
Globalization has added complexity in decision-making, coordination, as well as the performance management within the multinationals (MNCs). Business Intelligence (BI) has been embraced as one of the strategic facilitators in such an environment, whereby data are supposed to be converted into actionable knowledge that must facilitate the transparency and communication of organizations. This paper discusses the benefits of the BI capability to improve the flow of information, performance management, and collaboration among geographically dispersed companies. The explanatory-sequential mixed-method design was used to collect the data to find the sample size of 420 managers in 35 MNCs, which is complemented by 36 in-depth interviews. The findings of the quantitative structural equation modelling revealed that BI competence had a significant impact on information (β=0.46***), communication quality (β=0.52***), and performance management effectiveness (β=0.48***), which further led to better overall organizational performance (R² =0.58). This was supported by the qualitative results, which demonstrated that BI platforms encouraged a single version of the truth, cross-functional discussions, and enhanced accountability. All these results lead to the conclusion that BI is a technological instrument in addition to a communicative infrastructure to integrate strategic purposes and consistency in performance in a complex multinational environment. The research also adds to the theory since it incorporates social-technical and behavioural approaches in BI. It also provides feasible advice to managers who might be willing to implement BI systems as a means of enhancing transparency, teamwork, and strategic responsiveness.
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Copyright (c) 2025 Dr. Poonam Khamar Shah, Poonam Agrawal
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License
