SUSTAINABLE ENTREPRENEURSHIP AND ITS IMPACT ON LONG-TERM BUSINESS PERFORMANCE
DOI:
https://doi.org/10.53555/mjqdgm53Keywords:
Sustainable entrepreneurship, Long-term business performance, Corporate sustainability, Financial resilience, Competitive advantageAbstract
Sustainable entrepreneurship has emerged as a critical business approach that integrates economic performance with environmental stewardship and social responsibility. Unlike traditional entrepreneurship, which primarily focuses on short-term profitability, sustainable entrepreneurship emphasizes long-term value creation for multiple stakeholders. This research paper examines the impact of sustainable entrepreneurial practices on long-term business performance using quantitative indicators such as revenue growth, cost efficiency, market share, employee productivity, and brand equity. The study is based on a survey of 120 small and medium-sized enterprises (SMEs) across manufacturing, services, and technology sectors that have adopted sustainability-driven strategies for at least five years. Statistical tools including descriptive analysis, correlation analysis, and regression modeling were employed to evaluate the relationship between sustainability practices and business performance outcomes. The findings reveal that firms with high sustainability adoption reported an average revenue growth rate of 14.8%, compared to 8.2% for conventional firms. Cost savings through resource efficiency averaged 12– 18% annually, while customer retention rates increased by nearly 22%. Regression results indicate that environmental innovation, ethical governance, and social engagement significantly influence long-term profitability (p < 0.05). The study confirms that sustainable entrepreneurship not only enhances financial performance but also improves organizational resilience and competitive advantage. These findings contribute to the growing body of literature by providing empirical evidence that sustainability-driven entrepreneurship is a strategic pathway for achieving long-term business success in an increasingly competitive and resource-constrained global economy.
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