AI-DRIVEN GREEN RECRUITMENT SELECTION STRATEGIES FOR ECO-CONSCIOUS ORGANIZATIONS: A MACHINE LEARNING APPROACH TO SUSTAINABLE WORKFORCE DEVELOPMENT IN THE DIGITAL AGE
DOI:
https://doi.org/10.53555/fg9rak40Keywords:
AI-Driven Recruitment, Green Intelligence Quo- tient, Machine Learning HRM, Sustainable Workforce Analytics, Environmental Predictive Modeling, Digital Green Transforma- tionAbstract
As organizations worldwide pivot toward environ- mental sustainability, the integration of artificial intelligence (AI) and machine learning (ML) technologies with green hu- man resource management has emerged as a revolutionary approach to sustainable workforce development. This compre- hensive study presents a novel AI-driven framework for green recruitment selection strategies, combining advanced predictive analytics, natural language processing, and behavioral pattern recognition to identify candidates with optimal environmental alignment. Through extensive empirical research involving 300+ organizations across 15 countries and analysis of over 50,000 recruitment profiles, this paper introduces the Green Recruit- ment Intelligence Quotient (GRIQ) - a proprietary metric for evaluating environmental consciousness in candidates. The study reveals that AI-enhanced green recruitment systems achieve 47% higher accuracy in predicting long-term environmental employee performance compared to traditional methods, while reducing recruitment costs by 34% and improving candidate satisfaction by 41%. Our findings demonstrate that organizations implementing AI-driven green recruitment strategies experience 67% improvement in carbon footprint reduction, 52% increase in sustainable innovation projects, and 38% enhancement in en- vironmental compliance scores. This research contributes break- through insights into the convergence of digital transformation and environmental stewardship in human capital management.
References
[1] Acikgoz, Y., Davison, H. K., Compagnone, M., & Laske, M. (2020). Justice perceptions of artificial intelligence in selection. International Journal of Selection and Assessment, 28(4), 399-416.
[2] Ahmad, S. (2015). Green human resource management: Policies and practices. Cogent Business & Management, 2(1), 1030817.
[3] Arulrajah, A. A., Opatha, H. H. D. N. P., & Nawaratne, N. N. J. (2015). Green human resource management practices: A review. Sri Lankan Journal of Human Resource Management, 5(1), 1-16.
[4] Bombiak, E., & Marciniuk-Kluska, A. (2018). Green human resource management as a tool for the sustainable development of enterprises. Economic and Regional Studies, 11(3), 74-88.
[5] Chaudhary, R. (2020). Green human resource management and em- ployee green behavior: An empirical analysis. Corporate Social Respon- sibility and Environmental Management, 27(2), 630-641.
[6] Chen, L., Zhao, X., Tang, O., Price, L., Zhang, S., & Zhu, W. (2017). Supply chain collaboration for sustainability: A literature review and future research agenda. International Journal of Production Economics, 194, 73-87.
[7] Duan, Y., Edwards, J. S., & Dwivedi, Y. K. (2019). Artificial intelligence for decision making in the era of Big Data. International Journal of Information Management, 48, 63-71.
[8] Dumont, J., Shen, J., & Deng, X. (2017). Effects of green HRM practices on employee workplace green behavior. Human Resource Management, 56(4), 613-627.
[9] Eckhardt, A., Laumer, S., Weitzel, T. (2009). Who influences whom? Analyzing workplace referents’ social influence on IT adoption and non- adoption. Journal of Information Technology, 24(1), 11-24.
[10] Guerci, M., Longoni, A., & Luzzini, D. (2016). Translating stakeholder pressures into environmental performance. Journal of Business Ethics, 135(2), 217-231.
[11] Hmoud, B., Va´rallyai, L. (2020). Artificial intelligence in human resources information systems: Investigating its trust and adoption determinants. International Journal of Engineering and Management Sciences, 5(1), 749-765.
[12] Jabbour, C. J. C., Santos, F. C. A. (2008). The central role of human resource management in the search for sustainable organizations. The International Journal of Human Resource Management, 19(12), 2133- 2154.
[13] Kim, Y. J., Kim, W. G., Choi, H. M., & Phetvaroon, K. (2019). The effect of green human resource management on hotel employees’ eco- friendly behavior and environmental performance. International Journal of Hospitality Management, 76, 83-93.
[14] Masri, H. A., & Jaaron, A. A. (2017). Assessing green human resources management practices in Palestinian manufacturing context. Journal of Cleaner Production, 143, 474-489.
[15] Obaid, M. M., Alias, R. B. (2021). The impact of green recruitment and selection on sustainable competitive advantage. Turkish Journal of Computer and Mathematics Education, 12(6), 4301-4307.
[16] Ragas, S. F. P., Tantay, J. M. M., Chua, L. J. C., Sunio, C. M. C.(2017). Green lifestyle moderates GHRM’s impact on job performance. International Journal of Productivity and Performance Management, 66(7), 857-872.
[17] Renwick, D. W., Redman, T., Maguire, S. (2013). Green human resource management: A review and research agenda. International Journal of Management Reviews, 15(1), 1-14.
[18] Saeed, B. B., Afsar, B., Hafeez, S., Khan, I., Tahir, M., & Afridi, M. A. (2019). Promoting employee’s proenvironmental behavior through green human resource management practices. Corporate Social Responsibility and Environmental Management, 26(2), 424-438.
[19] Singh, S. K., Del Giudice, M., Chierici, R., & Graziano, D. (2020). Green innovation and environmental performance: The role of green transformational leadership and green human resource management. Technological Forecasting and Social Change, 150, 119762.
[20] Tang, G., Chen, Y., Jiang, Y., Paille´, P., & Jia, J. (2018). Green human resource management practices: Scale development and validity. Asia Pacific Journal of Human Resources, 56(1), 31-55.
[21] Van Esch, P., & Black, J. S. (2019). Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting. Business Horizons, 62(6), 729-739.
[22] Yong, J. Y., Yusliza, M. Y., Ramayah, T., Chiappetta Jabbour, C. J., Sehnem, S., & Mani, V. (2020). Pathways towards sustainability in manufacturing organizations: Empirical evidence on the role of green human resource management. Business Strategy and the Environment, 29(1), 212-228.
[23] Zaid, A. A., Jaaron, A. A., Talib Bon, A. (2018). The impact of green human resource management and green supply chain management practices on sustainable performance: An empirical study. Journal of Cleaner Production, 204, 965-979.
[24] Zhang, Y., Luo, Y., Zhang, X., & Zhao, J. (2019). How green human resource management can promote green employee behavior in China: A technology acceptance model perspective. Sustainability, 11(19), 5408.
[25] Zhou, S., Zhang, D., Lyu, C., & Zhang, H. (2018). Does seeing ”mind acts upon mind” affect green psychological climate and green product development performance? The role of matching between green transformational leadership and individual green values. Sustainability, 10(9), 3206.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Dr.Archana PV, Arjun KP

This work is licensed under a Creative Commons Attribution 4.0 International License.

This work is licensed under a Creative Commons Attribution 4.0 International License




